Preston Harley-Davidson Wins Bar and Shield Award!

A local Harley-Davidson dealership has beaten more than 30 of the manufacturer’s other showrooms across the UK and Ireland to win a prestigious award. Preston Harley-Davidson was recently presented with the prestigious Bar & Shield Award, which recognises overall business performance among Harley-Davidson’s dealer network.

The legendary Motor Company® first introduced the Bar & Shield Award 10 years ago. Each year, the manufacturer audits its dealerships and rewards the best performing showrooms - one in the north and one in the south - with the prize. Dealerships are scored predominantly on customer satisfaction, business acumen and premises.

As well as winning the Bar & Shield Award, Preston Harley-Davidson, was also judged best in Europe for its Genuine Parts, Accessories® and MotorClothes® display. The Strand Road-based dealership, which celebrates its third Birthday in April, also has a history of winning awards, including "Outstanding new dealer" in 2007.

"We are delighted to win the Bar & Shield Award," says Preston Harley-Davidson Manager Greg Lockhart. "Our priority has always been to give our customers the best possible experience when they visit our showroom, whether they're looking to buy a motorcycle or just browsing. We're extremely proud to be recognised as a top-performing dealer and look forward to competing again next year!"

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